FLOA : For Love of Audio

Environmental Graphic Design for Audio Engineering Firm, FLOA. Wordmark logo brings a funky fresh quality to serif typeface. The design resonates, like the vibrations of a subwoofer, echoing music notes into the finite speaker patterned wallpaper. The layout of the design compliments the desk layout, bringing both sides of the work space together. The design calls for collaboraiton.

Process: Environmental graphic design research in audio studios, Concept sketch, Adobe Illustrator logo design, Adobe Illustrator pattern design, Adobe Illustrator musical wave design, Adobe Illustrator metal diecut design, Adobe Photoshop mockups

Metal Contour Cut is a 1 color (Pantone + plus tint) on brushed exposed metal. The metal wall art combines FLOA wordmark and tagline to create a space of collaboration. The metal contour in the middle of the wall inspires collaboration, visually bridging a physical space and encouraging teams to work together. The patterned wallpaper is developed from the logo mark in finite, sending good vibrations and visually bringing pride to work. The pattern reminds: No matter how small the contribution, every person is a part of FLOA.