FLOA : For Love of Audio

Environmental Graphic Design for Audio Engineering Firm, FLOA. Wordmark logo brings a funky fresh quality to serif typeface. The design resonates, like the vibrations of a subwoofer, echoing music notes into the finite speaker patterned wallpaper. The layout of the design compliments the desk layout, bringing both sides of the work space together. The design calls for collaboraiton.

Process: Environmental graphic design research in audio studios, Concept sketch, Adobe Illustrator logo design, Adobe Illustrator pattern design, Adobe Illustrator musical wave design, Adobe Illustrator metal diecut design, Adobe Photoshop mockups

Metal Contour Cut is a 1 color (Pantone + plus tint) on brushed exposed metal. The metal wall art combines FLOA wordmark and tagline to create language in the physical space. My design visually bridges to encourage teams to be unified in the process of critique and inspiration. The patterned wallpaper is developed from the logo mark, in finite repetition. The idea, like ripples, sends good vibrations and visually recognizes quality of craft. My design reminds, in music and sound production: No matter how small the contribution, every person is a part of FLOA family.