Process: Research, Concept designs, Image treatment design in Adobe Photoshop, Poster design in Adobe Photoshop, Visual identity design in Adobe Illustrator, Graphic vector illustration in Adobe Illustrator, Typographic Design in Adobe InDesign, Mockup designs in Adobe Photoshop, Designed for accessibility with high contrast and highly readable typefaces
Be a LENA Catalyst Spread Design by MICHELLE MEYER
Be a LENA Catalyst Brochure Design by MICHELLE MEYER
Be a LENA Catalyst Brochure Design by MICHELLE MEYER
Be a LENA Catalyst Brochure Design by MICHELLE MEYER
Be a LENA Catalyst Brochure Design by MICHELLE MEYER
Poster Design
Bus Station Poster Design by MICHELLE MEYER
Poster Design by MICHELLE MEYER
My challenge with this brief was to incorporate a visual identity, which complimented LENA's research and current representation, while building layers of trust into scientific study. My intention is a call to industry leaders, and publics alike, to take action in the early childhood education sector in their communities. I excelled amongst these challenges. My design pulls from visual scientific research: testing contrast checkers, utilizing Pilestone Color Blind Simulator, maintaining a column-appropriate-width for reading differences and applying a grayscale image treatment. The grayscale application is significant, as new babies are more perceptive to black and white, as their eyes are in the development stage. A goal was to make LENA fun and accessible to every generation.
Vector Illustration & Word Art
LENA Be Mascot & Wordmark by MICHELLE MEYER
Word Art by MICHELLE MEYER
Garden Set Blocks by MICHELLE MEYER
CMYK Color Concept by MICHELLE MEYER
I loved learning about LENA so much that I signed up for their email list and had the privilege of following along with some of their webinars. I always talk to babies, my instinct. It is nice to know there are so many people working to prove the benefits. It is such a joy getting to be able to celebrate this kind of work! Learn more about LENA Grow.
