Challenge: HUB Realty conducts real estate business in a saturated market place where geographic turnover rate and population growth are predicted to increase. The family style business is concerned that market saturation will wash out their brand quality and rearrange brand recall within the local sector. The HUB team would like to be responsive to predicted trends by reshaping communication toward modern convenience. They want to stay aligned to their local identity, maintain their brand relationship with standing clients, and position themselves for growth within a geographic space.
Mission: HUB Realty’s mission, in rebranding, is to stay true to their quality of client service, while expanding to grow with demand. This response to demand will help them stay level within a competitive market space. Their rebrand will maximize profitability, compete for attention in a saturated market, sustain growth and prioritize customer relationship.
Solution: HUB Realty will elevate their brand identity with a clean and modern informative graphic style. This graphic representation will stand strong in a saturated market place. By remaining in the same geography, HUB will bring a fresh look to a quality, family owned, wisdomed business model.
Process: Research, 3 key visual concept designs and idea statements in Adobe InDesign, Focus on design direction based on feedback, Pencil sketch, Vector Logo in Adobe Illustrator, Gather assets, Photo treatments in Adobe Photoshop, Webpage Design in Adobe Photoshop, Mockups in Adobe Photoshop, Extend the visual identity to environment graphic design, Extend the visual identity to signage, swag, and social in Adobe Photoshop
Community Centered. Family Focused.
Hub Realty stands strong in its Wisconsin roots, bringing collective knowledge to the joy of home buying and selling. Their expert experience is valued in the top 1% of the greater Madison area.
Modern - Elegant - Transparent - Refined - Knowledgeable
HUB Exterior Environmental Graphic Design by MICHELLE MEYER
Desktop, Laptop, & tablet Photoshop Mockup by MICHELLE MEYER
Tote bag Design by MICHELLE MEYER
New brand identity system
- Establish HUB Realty as an industry leader.
- Elevate digital customer experience, to match in person standards.
- Unify branding at every customer touch point.
- Design a modern presence, that is lasting and memorable.
- Develop a sense of pride within the HUB team.
- Streamline an approachable color palette which illustrates a memorable sophistication.
- Elevate digital customer experience, to match in person standards.
- Unify branding at every customer touch point.
- Design a modern presence, that is lasting and memorable.
- Develop a sense of pride within the HUB team.
- Streamline an approachable color palette which illustrates a memorable sophistication.
Sign Design
3D Sign by MICHELLE MEYER
Flat Sign by MICHELLE MEYER
Mockup Design by MICHELLE MEYER
HUB Realty signage is simple, with high contrast. This look can be seen from varying distances. The focus has and important hierarchy, one which focuses on the team, second the contact and third the individual agent.
Blue Spruce Green was chosen for high contrast during weary winter months. The high contrast seasonality approaches position during the down time of real estate sales. The color says we approach every season with a positive, supportive, professional attitude.
Social Media Campaign
Instagram Series Design by MICHELLE MEYER
Instagram Series Design by MICHELLE MEYER
Instagram Series Design by MICHELLE MEYER
Instagram Series Design by MICHELLE MEYER
Instagram Story Mockup by MICHELLE MEYER
Instagram Mockup by MICHELLE MEYER
HUB Realty Instagram series offers a reel with the same overlay. The consistency of the overlay gives the reader different visual opportunities to be inspired to act. This speaks to the individual new client’s needs. Whether the home buyer is interested in kitchens, remodel/renovations, or big yards, the links and information can be engaged with consistently across the experience.
The concept reduces times on social media preparation and eliminates error. The workflow design will help HUB redirect energies to secondary customer touch-points. And when HUB measures metrics of this approach, than can better determine what piece of information customers are engaging with visually.
Brand Guide Samples
HUB Realty logo design is modern and strong. The logo develops a visual voice which compliments HUB’s family style business model. The gentle curve of the “U” connects the strong caps of the “H” and the “B.” This gentle strength tells the journey of togetherness and how HUB has grown over the years. A family interested in real estate has evolved to an industry leader with a quality reputation.
Type Style Guide by MICHELLE MEYER
Identity System by MICHELLE MEYER
Color Concept by MICHELLE MEYER
Logo Collective by MICHELLE MEYER
Panel web design, with subtle image and color overlaps, guide the reader’s experience by incorporating a scrolling visual narrative. A Blue Spruce Green, 60 px, column and 0.5 px line map the narrative hierarchy. My subtle graphic directs the readers' experience through contextual statements, while keeping them in the overarching hierarchal flow. The repetitive use of icons and type create an experience which can be thoughtlessly navigated.
The photographic treatment, which transitions from color to black and white, portrays the many qualities of the HUB team. They are a family owned business, centered at the heart of their geography, with the professional knowledge to safely secure your a forever home.
The color choice has a sustainable voice, which incorporates their passion for the future of their community. HUB knows financial wellness does not need to negatively affect the future.
