Process: Research, 3 key visual concept designs and idea statements in Adobe InDesign, Focus on design direction based on feedback, Pencil sketch, Vector Logo in Adobe Illustrator, Gather assets, Photo treatments in Adobe Photoshop, Webpage Design in Adobe Photoshop, Mockups in Adobe Photoshop, Extend the visual identity to environment graphic design, Extend the visual identity to signage, swag, and social in Adobe Photoshop
HUB Exterior Environmental Graphic Design by MICHELLE MEYER
Desktop, Laptop, & tablet Photoshop Mockup by MICHELLE MEYER
Tote bag Design by MICHELLE MEYER
My challenges within the brief was to balance simple with elegant. I was able to visually accomplish a brand identity which matched aesthetics to HUB mission and narrative. The logo design is a simple, fluid sans serif which has an elegant motion and a complimenting strength. The website design intentionally incorporates breathing room to create strong visual focal interest and a clear hierarchy. The image selection for the website establishes visual geography, connecting HUB credentials to visual storytelling.
Sign Design
3D Sign by MICHELLE MEYER
Flat Sign by MICHELLE MEYER
Mockup Design by MICHELLE MEYER
Social Media Campaign
Instagram Series Design by MICHELLE MEYER
Instagram Series Design by MICHELLE MEYER
Instagram Series Design by MICHELLE MEYER
Instagram Series Design by MICHELLE MEYER
Instagram Story Mockup by MICHELLE MEYER
Instagram Mockup by MICHELLE MEYER
Brand Guide Samples
Type Style Guide by MICHELLE MEYER
Identity System by MICHELLE MEYER
Color Concept by MICHELLE MEYER
Logo Collective by MICHELLE MEYER
If you'd like to see my inspiration, check out local business HUB Realty. While the project was academic driven, it is refreshing to see a local business grow and prosper since my original rebrand was designed. Their website updates look super great!! Total fan!
If you would like to see my original presentation, check the link to my PDF:
