Family Gold Sustains Tradition for Kingsford charcoal
Family Gold is an iPhone app which can be downloaded for free, at Google Play and the App Store. The application is a subsidiary of KingsFord Charcoal. The purpose of the app is to sustain KingsFord Charcoal customer relationships. The app design and brand, extended from KingsFord original brand guide, develops brand experience on social media, across web banners, vehicle wraps, event branding and branded experience. The app effectively creates enthusiasm for preserving and sharing family recipes, with tagline "Making Recipes Forever."